Branding?
All the tools you need to accurately reflect your brand are in this program.
With Branding, we will support you in implementing your road map by defining your brand, developing your brand identity and communication strategy.
Who are your mentors?
We will accompany you on your brand journey with Istanbul University Faculty of Business Administration and industry professionals.
Who Should Prefer Branding?
Start-up and scale-up enterprises that are ready for their brand journey and have a branding vision can apply to the program.
What's in the Branding Program?
Edu: A special training curriculum consisting of academic and sectoral experts, lasting up to 20 hours, is blended with workshops.
Consult: In addition to the Edu package, tailor-made studies on branding, brand positioning and brand strategy determination with a road map prepared specifically for your brand.
EDU Package
This program package includes 20 hours of special training and workshops in the field of branding. The training curriculum and workshop were prepared specifically for Branding by Istanbul University Faculty of Business Administration academics and industry professionals.
Training Topics |
Instructors |
marketing management |
Prof. Dr. Abdullah Okumuş |
Branding Decisions |
Assoc. Dr. Cenk Arsun Yuksel |
Growth and Competition Strategies in Brands |
Dr. Lecturer Member Selen Öztürk |
Brand Communication |
Dr. Lecturer Member Diren Bulut |
Digital marketing |
Dr. Lecturer Member Nil Engizek |
Customer relations management |
Dr. Lecturer Member Erdem Özkan |
EDU Package Fee: 10,000 TL
CONSULT Package
This program package includes tailor-made consultancy service. Critical steps such as determining a company-specific brand strategy and creating a road map will be carried out in 4 stages.
Consultancies will be given by Istanbul University Faculty of Business Administration academics and industry professionals.
- Training: Includes 20 hours of training and workshops included in the Edu package.
- Company Analysis: Brand, customer, market, communication, etc. The current situation of the company is determined by making analyzes in its fields.
- Business Plan Preparation: A business plan is prepared and a road map is determined together with consultants for the branding and brand value increasing process of the company.
- Implementation: Branding activities are implemented with consultants in line with the determined business plan and brand sustainability studies are carried out.
*Participants who choose the Consult package will have free access to the Edu package content.
**Consult package has limited quota and participants will be evaluated according to the application order.
CONSULT Package Fee: 25,000 TL
Program Fee and Application
After the application, specific fee information for Edu and Consult packages will be sent to you.
For detailed information about the program, you can visit the
Entertech Growth page!